Seth Godin says earlier this month in his blog:
“Yes, you get to choose them, not the other way around… It’s not a matter of who can benefit from what you sell. It’s about choosing the customers you’d like to have.”
“You choose them with your pricing, your content, your promotion, your outreach and your product line.”
Agree AND disagree!
It’s true, you are meant to serve some and not others. Those customers you’re meant to serve will be attracted to you, your business and the benefit they get from you.
But its not only through your pricing, product line, etc that you “choose” them. It is mostly through the way that you “show up” or that they notice you. Its all about how you define yourself!
About Christoff Oosthuysen
“Christoff Oosthuysen has the ability to bring you back to basics in a nice way and ensure that these basics are covered properly before moving on and getting too far ahead of yourself. He has valuable insights into how entrepreneurs think, and therefore act accordingly. Flow Finders is a great way of bringing this to the fore.”