The first of Richard Branson’s Five Secrets to Business Success is “Enjoy What You Are Doing”.
He says that because you spend a huge amount of time on hard work, it’s best that you enjoy it. When he started Virgin he just wanted to do something he enjoyed, which would also “pay the bills”.
He also says: “For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.”
The “Five Secrets” are:
1: Enjoy what you are doing.
2: Create something that stands out.
3: Create something that everybody who works for you is really proud of.
4: Be a good leader.
5: Be visible.
