New marketing trends favour entrepreneurs

Philip Kotler

BOOK REVIEW: Marketing 3.0  –  From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartaua and Iwan Setiawan. Published by John Wiley & Sons. 2010. The title of this book by marketing guru Philip Kotler, and his associates, says it all – marketing has entered a new era because customer demands are […]